• Melcom Homes

What is SEO?

SEO is basically defined as Search Engine Optimization, which is the way of increasing, improving the quality and quantity of your website through organic results produced from search engines.





“Very important for lot of businesses out there in terms of higher visibility and also search results.

What does SEO entails?

To have a better understanding of SEO, let me make each entities of SEO clear to you;

  • Traffic Quality: Do you know you can attract almost every one in the world? yes, you can especially when they come directly to your website because whatever search engine they used tells them you’re the right source when it comes to buying chocolate ice-cream online. This tells you that those visitors were attracted based on what they were looking for and yours was the right platform for them to buy from.


  • The Quantity of Traffic: With you attracting these interested visitors, the set of people that are clicking on your website from a particular search engine result pages (SERP’s) help with the increase in traffic towards your website.


  • Organic Results: For every search engine such as Google, Bing. They are all known to produce search results which are paid results and Organic results. But the one that relates to SEO is the organic result which you don’t have to pay for.


HOW DOES SEO WORK FOR YOUR BUSINESS?

SEO is very important for lot of businesses out there in terms of higher visibility and also search results. With every business out there working effortlessly towards embracing SEO, this helps promote and increase the business Domain Authority (DA) and also Awareness. Check out why your business needs SEO?

  1. SEO helps builds trust and reliability: With the help of SEO on your business, your website will be perfectly built with respect to what your targeted audience are looking out for and with your audience landing on your page and getting what they want helps build trust, satisfaction within your customers.

  2. SEO Means a better place for User Experience: With the use of SEO, your website will be developed in such a way that it relates to user experience (UX). With your user having to scour through your website without not facing any issues helps to reduce the bounce rate on your website.

SEO IN DIGITAL MARKETING

SEO helps generates wide number of impressions, clicks that are being directed to a website for means of traffic and also thereby leading to conversions. It helps improves marketing strategies, efforts that are laid down towards improving the growth of small business, brands in the online space. SEO plays a vital role in digital marketing whereby most business will be able to compete among each other and also be able to venture in today’s digital day to day marketing.


WHAT IS YOUTUBE SEO

YouTube SEO involves you optimizing your channel, your playlists, videos, titles and meta descriptions. With the help of SEO, your video will be optimized for both search within YouTube and also other search engine Platform.


TEN SEARCH ENGINES OPTIMIZATION TECHNIQUES THAT WILL DRIVE TRAFFIC TO YOUR BUSINESS

The following SEO techniques have proven to be very effective and is widely used by various business, brand owner;

  1. Conduct an SEO audit on your website

  2. Determine your targeted audience and also what they want

  3. Create SEO optimized landing pages

  4. Ensure your website is mobile-friendly

  5. Grow your traffic with Infographics

  6. Find and use your competitor’s SEO keywords

  7. Regularly update your content

  8. Post valuable and reasonable content on your social media pages.

  9. Link to external sites who has very high Domain Authority (DA)

  10. Write a roundup post

FIVE FREE SEO TOOLS YOU OUGHT TO BE USING FOR YOUR BUSINESS

There are tons of SEO tools in the SEO world, but check out these free SEO tools that are quite useful for your generating traffic to your business, brand;

  • Google Analytics

  • Google Search Console

  • Ubersuggest

  • SEOWorkers Analysis Tool

  • WooRank

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