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  • Writer's pictureMelcom Homes


What does a lead mean? A lead is defined as person or business that sells to people, or to other business that show interest in the products or services you offering. Check out these various tips that will help generate sales leads to your business;

Check out these various tips that will help generate sales leads to your business.”

  1. Define your targeted audience: the very first action in generating sales lead to your business is by identifying your targeted audience. You can’t reach out to your customers if you don’t know where they are, so it’s advisable to conduct a deep research on where your audience are, where they live, what they want and also their financial status.

  2. Create a sales funnel: once you have defined your targeted audience, then you can devise means of how to get their information’s which you will be contact them. This concept is known as sales funnel. A sales funnel involves you creating a landing page where you offer your audience something of value such as freebies, lead magnet that will encourage them to sign up or fill in their details on the landing page.

  3. Use of Email Newsletter to build intimate relationships with your audience: This is one of the best ways of getting to know your audience. This involves creating concurrent communication with your audience via an email newsletter.

  4. Make good use of your Social Media pages: Your social media page serves as one effective way of reaching out to your audience. All you need to do is to create content that speaks well about your business, products and also ensure your content are worth engaging in. if all these are been put in place on all your business social media pages then you start getting the sales leads you craving for.


Lead generation is very important which needs to be taken seriously and for you to be able to achieve the goals and objectives of your business, you need to evaluate the strategies that are being deployed towards generating leads to your business. If you want to increase the quantity of leads your business have then you need to check this out;

  1. Try to create good conversations with people, business regularly

  2. Use Marketing Automation

  3. Answers Questions on Q&A services

  4. Make good use of your emails

5. Experiment with lot of content formats


How do you generate leads to your business using LinkedIn? Do you know LinkedIn has helped improve the growth of lot of business in the world of today? so why haven’t you created a LinkedIn page for your business? Well, if you are in need of generating lead using LinkedIn to your business then you need to check this out.

  1. Change your company page into a lead generation page: for you to generate leads from LinkedIn, you have to be specific, you have to know what you want. Your company page has to serve as a lead generation page where it acts as a page where your targeted audience will take instant action which will lead to conversions.

  2. Make use of Advanced Search: LinkedIn Advanced search provides you with means of Identifying the exact audience you are looking for.

  3. Publish Content: LinkedIn is known to be a platform where people, business post powerfully content. So, for your business to be able to stand out among your competitors you will need to publish high quality content on your business page which will help drive lead to your business.

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