How to Create Consistency, Efficiency, and Alignment in your Marketing Strategy
Sound and effective marking is composed of many ever-changing components. Your chosen marketing platform is one of those components. It is perhaps the most important and the one that gives you the greatest options. Social media, print, and email are just a few marketing platforms available to businesses. There are also numerous other options from which to launch marketing ideas, and at times it is necessary to incorporate them all. As a result, it can be rather tricky to create marketing strategies that align with the goals of your business and are also efficient and consistent across platforms. There is one approach that works amazingly well – holistic marketing.
“It is perhaps the most important and the one that gives you the greatest options. Social media, print, and email are just a few marketing platforms available to businesses.”
Holistic marketing, what is it anyway?
Holistic marketing looks at your business as one single entity. Instead of a business that is divided into sections and divisions, holistic marketing is based on the idea that customers are seeking a unified experience when working with your business. It is believed that this unity creates a sense of collaboration and connection between the components of a business, and that leads to better services and products for the customers.
But how does holistic marketing work?
Holistic marketing works by unifying the business and giving every piece the same goal. No matter where the marketing occurs, be it in email, on Facebook, or on television, the message is always the same—for example, look at the restaurant corporation Wendy’s. Some time ago, they decided to adopt a holistic marketing approach and make it smart and funny. This approach became the theme for commercials, emails, Twitter posts as well as all other platforms and it was a resounding success that grew their brand name better than any other marketing campaign previously.
What does it all mean?
Holistic marketing requires businesses to create a shared vision among all departments. With one message and voice, consistency is born through marketing. That consistency leads to communication through all marketing platforms that is clean, concise, and highly effective. As such, holistic marketing is the superior choice for bringing total alignment, consistency, and efficiency to your marketing strategy.